From Random Question to $3.6 Million Redemption

October 2023, Feast of Tabernacles. Campfire crackling, stories flying. A stranger walks by and drops the most random line of the night:

“Anybody want to buy a campground?”

Bud Patterson, one of our clients, laughs and says, “If the price is right.”

It was more than right.

That one conversation launched a two-year resurrection of Red Rock Canyon Adventure Park—a 311-acre Oklahoma treasure that was beautiful but basically invisible online.

We came in swinging: total digital rebuild.

• New reservation + POS software (Staylist) that cut double-bookings and manual work by 80%.

• A clean, fast-loading website that actually converts lookers into bookers.

• Social channels rebuilt from scratch: zero to 17,000+ highly engaged Facebook followers (more than any state park or private campground in Oklahoma). That organic audience now pushes every post to thousands for free—saving the park tens of thousands in paid ads every year.

• YouTube and TikTok channels that rack up hundreds of thousands of views, driving direct bookings from people who discover the park while scrolling at 2 a.m.

• Drone footage, cinematic reels, and honest storytelling that turned hidden waterfalls and red-dirt cliffs into viral Oklahoma icons.

We didn’t just post pretty pictures. We carved new hiking trails, brought in glamping domes, yurts, and safari tents the park had never offered in its 69-year history—then filmed them so well that families started planning trips before the paint was dry.

The numbers tell part of it: park value jumped from $400k to $3.6 million in 24 months, occupancy soared, revenue multiplied.

But the real win is quieter: an organic reach so strong the park barely spends on advertising anymore. A post goes live and the people share it themselves because they love the place, not because an algorithm was paid to shove it in their face.

Red Rock Canyon isn’t a client anymore—it’s family. What started as a campfire joke became a masterclass in stewardship, friendship, and proof that when you tell a true story excellently, people show up—with their RVs, their kids, and their wallets wide open.

We’re proud to have played a part in bringing one of Oklahoma’s best-kept secrets into the light. And we’re not done yet.